How do you know if you were successful?
In communications, figuring out if you’ve been successful is directly connected to a strategic approach. You need to know what you’re trying to accomplish, why and have measurable goals.
In our go-go-go world, it can be easy to feel pressure to jump straight into the next project, but evaluation is essential to know whether we’re being as effective as we can be with our resources.
Here are three reasons (+1 bonus reason!) evaluation is essential for communicators:
- Evaluation lets you know if you met your goal.
- Evaluation encourages reflection on what worked and what didn’t work.
- Evaluation generates ideas about what to try next.
Bonus reason: For non-profits or charities, evaluation gives you tangible insights to share with your funders.
If you have questions about how to evaluate your communications or would like to discuss your current evaluation methods and see if there are areas to re-fuel, consider booking a Lunar Excursion Consult.